Bone Collector Television Show Rated #1 for January 2009

Overland Park, KS. – The new Bone Collector Television show on the Outdoor Channel has taken off to a flying start in its first month on the air. The show was rated #1 on the entire network, reaching 908,000 unique households during the month of January with a gross Nielsen rating of 3.07.

Hosts Michael Waddell, Nick Mundt, and Travis “T-Bone” Turner take the Outdoor Channel viewers across the globe in the enthralling, always entertaining “warts and all” style that Outdoor Channel viewers have come to know and love. Hunts of all kinds will be represented – bow, muzzleloader, shotgun, and rifle.

“We’re very excited about the positive reaction to the show”, said Mark Schaefer, Marketing Manager for Bushnell Outdoor Products, a major sponsor of the series. “Michael, Nick and T-Bone really make viewers feel like they are a part of the Bone Collector Brotherhood”.

“We work hard to put together an entertaining and quality show for our viewers”, said Waddell. “We couldn’t be happier at how things have started off with the Bone Collector show”.

Michael Waddell is arguably the outdoor industry’s most popular personality, and joining him in hosting Bone Collector is Nick Mundt – field producer, professional guide, and South Dakotan. Waddell and Mundt first met in Wyoming, and their easy-going demeanors and on-camera chemistry make for unforgettable footage. Rounding out the hosting brotherhood is Travis “T-Bone” Turner, the go-to-guy for anything archery, a constant cut-up, and the man with the uncanny ability to consistently take home big game.

The Bone Collector airs on the Outdoor Channel Sundays at 9:30 pm, Wednesdays at 1:00 am and Thursdays at 5:00 pm, Eastern time.

For more information, log on to the Outdoor Channel web site at www.outdoorchannel.com or Michael Waddell’s web site, www.michaelwaddell.com .

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105. Media Contact:
Jen Messelt Bushnell Outdoor Products 800-423-3537 or jmesselt@bushnell.com
Mike Capps (573) 898-3422 mcapps@howardcommunications.com